November 16, 2018
Fresh Property Group have won an award at the UK Search Marketing Awards for our 2018 Search Engine Optimisation (SEO) campaign, managed by our expert agency partner MediaVision.
Fresh Student Living asked MediaVision to deliver a strategy that would grow overall organic search traffic and to focus on highly competitive key markets by improving search rankings for location based keywords.
By launching a multi-layered integrated strategy with extensive on and off-site work, including content creation and digital PR, overall traffic increased by 40% and we achieved improved search rankings in extremely competitive key markets.
Organic traffic in our key locations improved significantly, with highlights including :
· Durham – 314%
· Liverpool – 225%
· London – 195%
· Leicester – 95%
Marketing Director Helen Guy commented “We have worked closely with Mediavision this year to ensure maximum visibility of the Fresh Student Living website for relevant online searches. We are delighted with the results, and with the nomination for the Best Use of Search Award, and look forward to working with the team to ensure that the success continues this year.”